THE FIELD GUIDE
A small, useful set of images beats a camera roll full of near-duplicates. Collect the story once and let the studio handle the edit.
Use a clear, well-lit view showing the whole home and roof from a safe, authorized vantage point. For a design concept, tag your preferred reference photo “Before” and upload it first. Keep the frame level and avoid extreme wide-angle distortion.
Document a relevant stage of the job that your crew is already authorized and equipped to capture. Show what you can substantiate in the written scope. Do not create a safety risk or interrupt a safety-critical task to get content.
For a completed-work video pack, include an “After” photo or clip. Use a similar vantage point to the before image when possible. Do not label a concept, stock photo, or another contractor’s job as your completed work.
Add one or two clear close views that help tell the job story, such as a finish detail or an overall clean completion view. Avoid unsupported claims that a picture proves compliance, hidden construction quality, or future roof performance.
Completed-work packs: 3–8 photos or clips, including a finished-work shot. Concept mode: an authorized source photo; the result is always labeled as a concept.
Photos: JPEG, PNG, or WebP. At least 900 pixels on the long edge. Export HEIC as JPEG before uploading. Video: MP4 or MOV clips, 2–45 seconds long. Every file: no more than 20 MB.
Job context: your company name, public phone number, service area, branding color, material, accurate job facts, and the homeowner concern to address. Leave private names, exact street addresses and other unnecessary personal details out.
Get permission to use the property and media for marketing. Avoid children, prominent faces, license plates and private paperwork. Don’t climb onto a roof or enter a restricted area just to take pictures.
Answer a few quick questions and get a shot list and caption skeletons for your next upload. Runs entirely in your browser — nothing here is uploaded or sent anywhere.
Check at least one shot above to build your list.
SHOW THE WORK
[Your company]: [verified job detail]. Questions about your own roof? Send us a message.
Start this format in the free editorEXPLAIN THE SCOPE
A roofing quote should explain more than a total. Here’s what [Your company] includes in the written scope: [verified job detail]. Ask before you compare the number.
Start this format in the free editorANSWER THE HESITATION
Comparing quotes? Ask about what is included before they compare the total. [Your company] can walk through [verified job detail] before you decide.
Start this format in the free editorDraft starting points, not guarantees of views, leads, or booked jobs — fill in [verified job detail] yourself. Get permission before you shoot or publish anyone's property.
Show the workmanship on social media. Explain the roofing scope to a homeowner. Send a follow-up answering the concern that is delaying a decision. A completed-project share page can capture a homeowner’s request for a conversation.
More free resources for roofing marketing, on RoofingReels and RoofRainmaker.